The pictures for the print media and the tv spot were taken at the Bahamas...where, actually, I would love to be right now!!! = )
Together with a team of designers she worked on the new pieces for the "H&M for Water"-campaign, that's why the outfits are pretty much geared to her personal style.
First picture of the campaign:
For everyone who wants to look and feel a little like Queen B: The clothing will be available beginning may in selected H&M stores worldwide and online.