Saturday, February 23, 2013

New Premium Brand by H&M - "& other stories"

H&M launches it's second premium brand after COS: & other stories.

While COS is known for it's basics, & other stories will be more trendier.

Some facts:    - six collections per year
                     - every collection is divided into four ways of style (from minimalistic to bohémien)
                     - seven shops open in spring (a. o. in Berlin - Alte Schönhauser Str. 15 -, Paris, 
                       Stockholm, London, Mailand, Barcelona, Copenhagen)


Strickshirt mit Seidenrock & Other Stories

sources: each

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