H&M launches it's second premium brand after COS: & other stories.
While COS is known for it's basics, & other stories will be more trendier.
Some facts: - six collections per year
- every collection is divided into four ways of style (from minimalistic to bohémien)
- seven shops open in spring (a. o. in Berlin - Alte Schönhauser Str. 15 -, Paris,
Stockholm, London, Mailand, Barcelona, Copenhagen)
sources: each vogue.de